Marketing Frosted Flakes

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1 marketing

1.1 mascots
1.2 sponsorship
1.3 varieties





marketing
mascots

tony tiger has been mascot of frosted flakes since introduction. tony known uttering cereal s slogan: re gr-r-reat! (the r s in great being drawn-out). tony tiger voiced dallas mckennon, thurl ravenscroft voiced him more 50 years, until death in 2005. tony later voiced (in canada , us) former professional wrestling play-by-play announcer lee marshall until passing on april 27, 2014. after marshall s death, replaced tex brashear. van horne voiced tony in 1997 television commercial. in uk, tom hill voiced tony after ravenscroft s death. tony drawn wearing red bandana on frosted flakes cereal boxes.


sponsorship

kellogg s major sponsor of adventures of superman throughout of 1950s. many of frosted flakes commercials featuring show s star george reeves available on dvd release of series first season.
frosted flakes sponsor of challenger sports british soccer camps.
from mid 1990s mid 2000s, frosted flakes sponsor of children s programming on pbs.

varieties

in canada , usa:



frosted flakes



frosted rice, crisped rice variant introduced in 1977, similar frosted rice krispies , ricicles. featured younger, similar mascot named tony jr.
birthday confetti frosted flakes, 1997 cake-flavored version. discontinued in 1997.
cocoa frosted flakes, 1997 cocoa-flavored version. discontinued in 2000.
tony s cinnamon krunchers, 2003 cinnamon-flavored variant. discontinued around 2005.
whole grain tiger power, 2005 version added protein, fiber , calcium, similar start. discontinued in 2006.
tony s turboz, 2005 meal replacement variant similar whole grain tiger power, available in canada.
frosted flakes gold, 2008 honey-flavored variant.
frosted flakes chocolate, 2011 chocolate-flavored version. reintroduced in 2013.
banana frosted flakes, variant flakes containing banana introduced in 1981. discontinued in 1984.
cinnamon frosted flakes, 2016 cinnamon flavored version

in uk , ireland



toffee flavoured frosties - frosties taste of toffee (tony - new kelloggs toffee flavoured frosties, explosion of toffee taste, limited time only, re gr-r-reat! (limited time only))
frosties chocolate - frosties taste of chocolate (tony - new kelloggs frosties chocolate, discover dark side! (discontinued)
frosties stripes - frosties in shape of thunderbolt symbols (discontinued)
reduced sugar frosties - frosties third less sugar regular frosties

in brazil , sweden



sucrilhos sabor chocolate, chocolate-flavoured frosted flakes.
sucrilhos sabor banana, banana-flavoured frosted flakes.
sucrilhos power, chocolate-flavoured puffs, opposed flakes.

in argentina



zucaritas frutilla, strawberry-flavoured frosted flakes.
choco zucaritas, chocolate-flavoured frosted flakes.

in mexico



choco zucaritas, chocolate-flavoured frosted flakes.

in colombia



zucaritas arequipe, caramel-flavoured frosted flakes (discontinued).
zucaritas power balls, sphere-shaped frosted flakes.




^ topher s breakfast cereal character guide - kellogg s . lavasurfer.com. 2005-05-22. retrieved 2014-07-25. 
^ lee marshall, voice of tony tiger passes away
^ challenger sports . challenger sports. retrieved 2014-07-25. 






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