2003–06: Decline in sales, My Story, (Miss)Understood and Secret Ayumi Hamasaki
hamasaki performing in (miss)understood tour
in 2003, hamasaki released 3 singles, & , forgiveness , , no way . celebrate release of thirtieth single ( forgiveness ), hamasaki held museum concert @ yoyogi national gymnasium. mini-album memorial address (december 2003) first album released in cd+dvd format in addition regular cd-only format, decision came increased interest in direction of music videos. previous albums, memorial address topped oricon chart , sold on million copies. sales of hamasaki s singles began wane. although 3 of album s singles topped oricon charts, & hamasaki s last single sell on 500,000 copies.
by end of arena tour 2003–2004, hamasaki had grown dissatisfied position in avex: felt company treating product instead of person. along dissatisfaction on last 2 studio albums (which thought had been rushed), led begin work on story (december 2004) early. in contrast previous albums, story had no set theme, nor did hamasaki attempt write or give people hope ; rather, wrote freely , honestly. result, album contained autobiographical lyrics emotions , reminiscences of career. approached composition of music same freedom lyrics, album s notable rock overtones expressing liking rock music. pleased result declared story first album felt satisfied with. story , singles, moments , inspire , , carols , topped weekly oricon charts; moreover, sales of on 1,100,000 units, story became hamasaki s last million-selling studio album according oricon. january april 2005, hamasaki held nationwide story arena tour, first album-based tour. in january, began working lamoureux orchestra create story classical, classical version of story; album served alter-ego of aggressive story. orchestra created classical version of song born , included on story classical , hamasaki performed @ opening of expo 2005.
hamasaki performing song part of me in tour of secret
(miss)understood (january 2006), hamasaki s seventh studio album, showed new musical directions. wanting sing tune of group sweetbox, hamasaki obtained permission of sweetbox composer roberto geo rosan use demo songs had intended use in sweetbox s upcoming album. edited songs fit personal vision, rewriting lyrics , rearranging of songs. result more musically diverse previous album; (miss)understood included ballads, funk, dance-pop, r&b, , rock songs. of (miss)understood s singles reached top of oricon; bold & delicious became hamasaki s twenty-fifth number-one single, tying seiko matsuda record of number-one singles solo female artist. though (miss)understood reached top of charts, oricon stated sold fewer million copies—hamasaki s first studio album so. in support of album, hamasaki held (miss)understood arena tour, spanned 3 months thirty concerts, saitama on march 11, 2006, yoyogi on june 11, 2006.
hamasaki s first single of 2006, startin , became hamasaki s twenty-sixth number-one single, setting new record number-one singles held solo female artist. subsequent studio album, secret, released in november 2006. secrets was, appropriately, theme of album; album explored strong female figures, love, , sadness; songs depicted artist s struggles , written encourage women. although secret intended mini-album, hamasaki began brimming things while producing album , wrote 5 more songs. album consisted of rock songs , ballads; complement these, hamasaki experimented new vocal techniques. album topped oricon weekly charts, making hamasaki artist have 8 consecutive number-one studio albums. sales, however, continued decline: according both oricon , riaj, secret failed sell million copies.
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